Monday, May 31, 2004
COMING ATTRACTIONS? How about a lot of commercials?
It wasn't too many years ago that the idea of a regular old product commercial at a movie theater was unheard of. Then the idea was launched. It was a novelty, usually a commercial with higher production values than TV commercials. You never saw more than one or two before the deluge of preview trailers -- I remember a couple of Coca-Cola ads in particular.
We went to the movies tonight and there must have been half a dozen commercials, most of them quite ordinary, before just one preview. This is not a good trend.
It wasn't too many years ago that the idea of a regular old product commercial at a movie theater was unheard of. Then the idea was launched. It was a novelty, usually a commercial with higher production values than TV commercials. You never saw more than one or two before the deluge of preview trailers -- I remember a couple of Coca-Cola ads in particular.
We went to the movies tonight and there must have been half a dozen commercials, most of them quite ordinary, before just one preview. This is not a good trend.
